Thursday, October 16, 2008

One More Thing on the Cowboys and I'm Done (PROMISE!)

By Scott Lowe
API Management & Marketing

Ok. I have to be more creative. I just realized that my last three blogs directly related to the Cowboys - although one of them was a positive endorsement of Troy Aikman's commentating abilities.

Just a couple more thoughts first, however, as Adam "Pacman" Jones goes off to start alcohol rehab today. I sincerely hope that he and others who suffer from similar problems can find the strength and support to overcome their afflictions and become productive members of society. Not just productive athletes, but productive citizens. And I hope that some of these guys start to realize in a hurry how fortunate they are to be where they are earning millions or at a minimum hundreds of thousands of dollars to play a game. And I hope that they realize it can end in a fraction of a second and that they need to surround themselves with the right people who can help them prepare for when that end comes - whether it's in five minutes or in five years.

That's why we started API Management & Marketing ( to provide the brand and image management services these athletes need to be able to capitalize on what they have now and live comfortably as contributing members of society when their careers are finished. We are not sports agents, but we do fill in the gaps for what the agents can't provide and supplement what they do. Our services actually make the agent's job easier. Think about it: if the athlete has a stellar image, performs well on the field, understands PR, gives back to the community and is generally a good person, don't you think he or she is more attractive to corporations looking for people to pitch their goods and services? Absolutely.

So, in the wake of all this, Jerry Jones goes out and signs Roy Williams, a talented player who hasn't accomplished anywhere near what he was expected to accomplish - and a player who has had some issues of his own in Detroit - to a $20 million dollar contract. Jones' statement: "Terrell (Owens) was ecstatic about the signing." Now Jones is making business decisions based on what is going to make a mercurial, unreliable, tempramental superstar happy?

Not a formula for success. It may appease the fans for now, but is just going to make them angrier when the ultimate failure occurs in January.

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